Introduction

In 20 18, only approximately forty million of india's 500 million internet users had ever listened to a podcast. In 20 20, as the pandemic changed our consumption patterns, we became a nation of 58 million monthly podcast listeners. But what is this growth really worth? Ore podcasts making money in india? O ther country's bigger brands knowledging podcast to be part of a growth segment. Are we going to catch up with the rest of the world, especially the west, where the listenership is several multiples of ours? Or is this trend transient? All this and more. To day, it's the 20 third of august. From the economic times, i'm