Five Tips for Killer User Acquisition

This is no BS gaming podcast 2.5 gamers session #85. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously.

Panelists: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Jakub Remia⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠r,⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Felix Braberg⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠, ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Matej Lančarič⁠⁠

Youtube: https://youtu.be/lrllOFo3dLg⁠⁠⁠⁠

Join our slack channel here: ⁠⁠⁠⁠⁠https://join.slack.com/t/two-and-half-gamers/shared_invite/zt-235cralar-rzJNo5gNa~yrYrrun7PDjQ

Agenda:

00:00 Epic intro

01:00 HIT conference chit-chat

03:04 real agenda

04:20 Black Friday Admon absolute tip

13:00 5 UA killer tips

20:22 Go-to websites for memes

22:21 Leo from Wish

26:20 Localize or Pedro Pascal?

33:50 Super effective creative research

34:10 Look at Nexters, and you are good?

35:29 Soft launch sonar volume 3

37:54 Very lazy start of Softlaunch sonar

47:42 A new generation of mobile games

57:08 Best as last! ZZZ from Hoyoverse

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Latest article - https://lancaric.me/11-tips-for-killer-user-acquisition-ops-q4/

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Creative brief example:

Quick brief idea - STRATEGY DECISION:

The champion is the main character on each side's team. Since we have to make a strategic decision, this will be the main topic of this creative. We have to decide - going back and attacking from defense? Or jump with our champion on an enemy field with a heroic win (or lose)

Scenario:

• We are zoomed in on our champion.

• The camera zooms out so we see the whole map

• The scene goes dark, only our hero is visible.

• The headline will show up as “CRUCIAL STRATEGIC DECISION”

• Option 1: Attack from defense

• Option 2: Attack with all power

• We click on Option 2

• We see gameplay and our hero jumps on the enemy's field and dies after a battle :(

• The screen goes dark again with the headline “WRONG X”

• Endscreen with the headline: “Can you do better?” Button: Try no/End screen if win “The best defense is a good offense” Button: Play now/

Progression concepts:

Quick brief idea Day 1 vs. Day 30
This creative is showing progress in a game.

• The screen is divided into 2 parts.

• On the left side, we see literally first-day gameplay:

• heroes & troops are on a basic level

• there is a headline DAY 1 in a creative

• On the right side is exactly the opposite with the headline DAY 30

There is so much more to try!