Psychology and SEO

I saw on your LinkedIn profile that you studied psychology. And how do you think that helps you in your SEO work? Because I'm a big fan of psychology myself doing UX and the different ways that you can actually have people behave in different ways based on how you present information as well. It is really scary because still a lot of people have these sources as their main information source as well. So it's really scary. Most people don't know much at all about the internet and computers and how it all works, so it's very easy to make them suspicious or scare them.