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Brand while you build, w/Warby Parker’s Neil Blumenthal & Dave Gilboa
Masters of Scale
Introduction
The Blue-footed Booby is kind of the unofficial mascot at Warby Parker. It has this kind of, you know, quizzical and quirky look to it. And the Warby Blue is directly inspired by these blue feet. The four co-founders obsessed internally over the words and images that could represent Warby Parker to the world.
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