The Blue-footed Booby is kind of the unofficial mascot at Warby Parker. It has this kind of, you know, quizzical and quirky look to it. And the Warby Blue is directly inspired by these blue feet. The four co-founders obsessed internally over the words and images that could represent Warby Parker to the world.
Some aspects of your brand will be defined by what customers tell you; others, by what you tell them. In their stories of how they scaled Warby Parker from scrappy e-commerce site to comprehensive eyewear and eye care juggernaut, co-founder and co-CEOs Neil Blumenthal and Dave Gilboa give a master class in how to articulate crystal-clear brand values while also building and iterating based on fast customer feedback. Their lesson? Branding isn’t static. It’s a conversation.
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