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Jeremey Utley | How Having Lots of Ideas Leads to Creative Breakthroughs

The Unmistakable Creative Podcast

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The Secret to Creating Novel Solutions Isn't Efficiency

I spent a lot of late nights just doing the homework as we talked about earlier and so for me to discover you know take Danny Kahneman and Amos Tursky two of the most breakthrough thinkers in psychology they rewrote the the laws of economic theory with some of their research. The secret to doing good research is to always be a little underemployed he said you waste years when you can't waste hours. Joyce Carol Oates says there's always an idea waiting for her on the hill behind her house because she knows that taking a break is sometimes what she needs to do. I think there's a lot of us in the professional world who go we measure our productivity or our

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