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The Genesis of Drift’s Sales Lab with Kyle Bastien
Operations with Sean Lane
Sales Lab: The Engine of Innovation in the Sales Process
Sales lab will serve as our engine of innovation in the sales process, how our sellers go to market. If you think about innovat on over a 50 year time frame, and you want to be innovative that entire time, you can't count on constantly capturing lighting at a bottle. The face the state, how sellor sell or, the dynamic out there has changed a ton. So if we want to stay current with trends in the market, how buyers or buy in, what their expectations are, then we have to have an engine of innovation for selling.
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