How to Segment Collaborative Analysis and Filtering Data to Find Trends and Opportunities

Analytics track every customer equally and report the average behavior. It's up to you to segment your data, which means grouping it by common characteristics. After segmenting data, we can look at each metric, focusing on our key success metric and the supporting metrics that lead to that success metric. You might find something surprising for a metric unrelated to what you're working on right now - don't worry about it initially.