15min chapter

The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch cover image

20Sales: How to Close Sales When Selling to CFOs, How to Guarantee You Win Every Renewal, Core Questions All CFOs Ask Today When Buying, Why Revenue Operations is the Most Important Role in a Company with Steve Goldberg, CRO @ Salesloft

The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch

CHAPTER

Analyzing Changes in Customer Behavior and Meeting Buyers' Requests

The speaker discusses the changes in customer behavior when it comes to upgrades and data usage. They highlight the need for structuring the team to meet buyers' requests and emphasize the importance of showing insights and value to CFOs who are now the buyers for every renewal. The speaker also explains the shift from adoption metrics to outcome metrics and the use of health scores to proactively monitor customer outcomes.

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