Isn't the First Step to Create an Exemplary Product or Service?

This week on Remarkable People, Guy Kawasaki interviews David Aaker, hailed the “Father of Modern Branding,” serves as Vice-Chair at Prophet, a global marketing and branding consultancy. He’s a recognized authority on branding, has developed several recognizable concepts including the Aaker brand vision model and has received numerous awards for his contributions to the science of marketing. In 2015, David Aaker was inducted into the American Marketing Association Hall of Fame for his lifetime achievements in marketing. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.