Net Positive with John Crist cover image

Next Man Up (w/ Kirk Herbstreit)

Net Positive with John Crist

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The Emotional Ties of Sports Fandom and Modern Sponsorships

This chapter delves into the deep emotional bonds that passionate fans form with their sports teams, likening these connections to family relationships. It also discusses the communal experience of live sports amidst a sea of streaming alternatives, alongside sponsor segments promoting health-oriented products.

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