MarTech Podcast ™ // Marketing + Technology = Business Growth cover image

A Marketers Guide to Becoming Technically Independent -- Clark Richey // Factgem

MarTech Podcast ™ // Marketing + Technology = Business Growth

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How to Capture the Data Connections in Your Business

Step one is mapping out what you're actually doing we have ore, in this case, three sources of customr acquisition. And our off line efforts ere trying to figure out how they're coming into our sight. We're creating a user idea to understand whether those channels are driving transaction,. Then we're valuating what the value of those transactions from the user actually are. Once you've got agreement on that, you have to part with the it to say, where do these sources of data live? Now, how do i get access to the data?

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