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Listener Favorites: Maria Brito | How to Use Creativity to Futureproof Your Career

The Unmistakable Creative Podcast

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Balancing Logic and Intuition in Decision-Making

The chapter explores the necessity of balancing logic and intuition in decision-making processes for creativity and innovation. It discusses the development of intuitive hits alongside rational expertise, emphasizing the role of intuition in sparking 'aha' moments. The conversation highlights successful examples of companies combining logic and intuition to generate innovative ideas.

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