Black Friday

This year to me proved it's also great for acquisition. We acquired, you know wait Probably 40% more customers than we did the previous month which was a really strong acquisition month So again, we'll see it'll be interesting to see how those customers retain over time It's less tricky if there's no discount. And so people that maybe you don't love shade a but you love shade B and so I'm really curious to see how we retain these customers over time Yeah, it'll be super interesting.