#110 - Writing better emails with data-backed optimization (Will Allred, Co-Founder & COO @ Lavender)
30 Minutes to President's Club | No-Nonsense Sales
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How to Personalize Your Emails
The subject line and preview text are the first things a person sees before opening an email. The best way to start is by saying, here's the information I found and where I found it. It sets the stage for them to absorb whatever it is that you're going to say after. Armand: One of the biggest misconceptions about personalization is we really capture this idea of like personal and we overemphasize on it.
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