3min chapter

Decoder with Nilay Patel cover image

The surprisingly complex business of toys, with Hasbro CEO Chris Cocks

Decoder with Nilay Patel

CHAPTER

Hasbro's Transition to Five Horizontals

Hasbro has three divisions: toys, Wizards of the Coast and Toys Games and Entertainment. How tightly aligned are they? Well, I would say historically that we've run the businesses fairly independent from each other. Over the last year as being CEO, we're in the process of reorganizing and driving more commonality between the divisions.

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