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S4 E9: CAC Size Matters/Shopping Holidays/Chinese Furniture
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How to Calculate Your Site Conversion Rate
I don't look at site conversion rate as a macro outside of if we're running a sale. I always pay attention to revenue and CAC, which is on here. The thing I look at or I used to look at rather was CAC by ad. And the other thing I would look at on a daily basis is inventory levels. Like it's going to inform my ability to increase ad spend and also run sales.
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