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862: Targeted Ads | Skeptical Sunday
The Jordan Harbinger Show
The Role of Stakeholders in Personalized Ads
A study conducted by the University of Pennsylvania found that the more personalized an ad is, the more likely it is to be perceived as invasive. "The algorithm doesn't really care for political correctness or ideas around equality of opportunity," she says. Tech companies need to improve confidence and provide users with clear information about how exactly their data is collected and used,. She asks: What role do we have to play in ensuring that personalized ads are ethical, privacy respecting?
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