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Inside the React Phenomenon: YouTube Growth Strategies from Tony Aubin
YouTube Creators Hub
How to React to YouTube Videos
"Reaction content on YouTube has always intrigued me because I don't consume very much of it myself," he says. "I'm one of these guys who's kind of like, I'm a no bubble guy." He uses his analytics to find the videos that he wants to use and then some of the stuff just comes naturally right off the TV as well or DVD.
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