3min chapter

Adspend with Ash Melwani and Rabah Rahil cover image

Why Hero Products are the Atomic Unit of Your Business | Nate Poulin | Feat Clothing

Adspend with Ash Melwani and Rabah Rahil

CHAPTER

The Importance of Corporate Structure in Brand Success

Retention.com isn't just there to help you grow your email funnels, it's also an amazing resource for marketers. Retentant.com is a digital marketing agency with offices in New York City and Los Angeles. The company was founded by former Google executive Scott Forbrig but has since closed its doors due to lack of growth. He says he believes that bigger brands don't have the corporate structure to understand what it takes to maneuver through these tough times.

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