
Building a Partner Community for B2B Marketing and Sales Success: Frank Belzer on Marketing Smarts [Podcast]
Marketing Smarts from MarketingProfs
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The Obstacles to a Successful Partner Community
Frank: Most of the platforms that work well for this are not necessarily the prettiest. You have to really think about what platform you go with in order for it to be effective. Connectivity is another hurdle, he says. "You could end up building something that isn't able to offer your partners really what they want because of a connectivity issue"
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