The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch cover image

20 Sales: Webflow's Maggie Hott on When to Start and How to Scale the Best Outbound Sales Team, Why Founders Should Not Hire a Head of Sales First, The Must Ask Questions When Hiring Sales Reps and How To Structure the Process

The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch

CHAPTER

Navigating Sales Talent and Average Contract Value

This chapter explores the nuances of establishing an appropriate average contract value by understanding the target market and ideal customer profiles. It emphasizes the importance of hiring sales representatives with practical experience and adaptability, offering insights into effective recruitment strategies and interview processes. Additionally, it discusses common fundraising pitfalls and the critical nature of structuring net payment terms and compensation packages for early-stage founders.

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