This chapter explores the concept of product thinking and its impact on organizations. It discusses success stories of applying product thinking to develop innovative products and improve customer experiences. The chapter also addresses misconceptions around product thinking and the challenges organizations face when adopting this mindset.
With so many different definitions, it can be difficult to understand exactly what product thinking is, and how it can transform your organization. In this episode, Thoughtworks’ product leaders, Rujia Wang and Jonathan Savage, explore how it can help you enhance your customer experience, and dispel some common misconceptions. It’s essential listening if you’re a product leader seeking to refine your customer experience, create ambitious new products, and foster a culture of innovation.