Nicotine increases levels of alertness, energy, and arousal. The way that nicotine accomplishes those increases is by triggering the release of norepinephrine from a little cluster of neurons in the back of the brain called locus ceruleus. When that combines with the acetylcholine from nucleus basalis, which causes attentional spotlighting increases in concentration and focus,. Now you can start to get a picture of why nicotine is such a powerful molecule. It's making people feel motivated and good. And it makes people feel focused when they would otherwise feel a little bit sleepy.

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