William Ferreira is the founder of Social Buff, a full-service digital agency that builds and scales direct-to-consumer (DTC) e-commerce brands. Since its launch in 2019, the business has taken countless companies to multi-million pounds in revenue.

In this episode, William and Gray discussed the tools and strategies Social Buff uses to operate efficiently while providing high-impact results, including a focus on metrics, process, and hiring the right talent.

In this episode, you'll learn:

• Overview of Social Buff and their growth over the past few years
• The key marketing channels Social Buff focuses on
• The sales process and how Social Buff finds and onboards new clients
• Tips for effective cold email outreach and positioning your agency
• How Social Buff competes against larger agencies and freelancers
• Identifying the point where e-commerce brands make the transition to hiring an agency like Social Buff
• The tools that power Social Buff’s operations
• The most important tips William would offer to other agency owners
• How Social Buff tracks metrics and KPIs to evaluate the health and performance of their business

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Resources mentioned in this episode:

• SocialBuff's Website
• William Ferreira's LinkedIn
• Gray MacKenzie's LinkedIn
• ClickUp's Website