6min chapter

MASTERS OF MEDDICC  cover image

Masters of MEDDICC - The Inventor of MEDDIC - Episode #4 - Dick Dunkel

MASTERS OF MEDDICC

CHAPTER

Xerox

Bob Greene: I think what people would love to hear about this and why it's why it is such an interesting story. He says the organic nature in which medic was born is one of the reasons why it's gone on to be so prolific, last the test of time like it had. Greene: One of the things that I really took away from Xerox was it's funny, and I actually have it on my desk right here,. My first sales book was, you know, spin selling, right? And it's a classic, right? The methodology that was really instilled at Xerox wasn't something most people thought of as an art.

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