
On the hunt for media optimism, with Semafor’s Ben Smith and The Rebooting’s Brian Morrissey
Channels with Peter Kafka
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Legacy Media Adaptation in the Digital Age
This chapter examines how legacy media companies can utilize their traditional strengths to compete with independent talent amid changing market dynamics. It discusses the blending of institutional and alternative media, the importance of authenticity in attracting younger audiences, and the strategies required for relevance in a digital landscape. The conversation highlights the challenges these brands face while maintaining journalistic integrity and evolving their image to engage with modern audiences.
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