Legacy Media Adaptation in the Digital Age

Here’s one where we try to do two things at once:

1. Have a convo about green shoots in media with two smart guys who know media really well — Semafor’s Ben Smith and The Rebooting’s Brian Morrissey.
2. Try to find new audiences for our respective podcasts, by cutting up that conversation into 3 parts, and distributing those parts to our respective feeds.

Which is to say: You can hear more of the this conversation by heading to Semafor’s Mixed Signals pod, and you can hear a different slice of the chat by heading to Brian’s Rebooting pod. It’s an experiment, based on the thesis that the people who listen to one of our shows would be very interested in listening to the other shows. Did we get it right? What can we do to make it better? Please let us know.

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