3min chapter

The Bootstrapped Founder cover image

35: Spreading the Word: How to Do Marketing on a Shoestring Budget

The Bootstrapped Founder

CHAPTER

The Power of the Redet Water Cooler

A very homogeneous audience can be marketed to quite easily. The locations where your customers congregate when they are not at work can provide inciteful information as people talk more freely there in professional circles. Redet is also a perfect place to look as the sheer amount of specific subreteds that exist on renet, there's a gigantic amount of them. And by just being really careful not to advertise from the beginning, cis read is very conscious of people who want to sell stuff, and they kick em out quickly.

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