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Why free stuff makes us crazy
Marketing Against The Grain
The Benefits of Free Shipping
When I think of free shipping, I immediately think Amazon they completely revolutionized the game with free shipping. They made it an expectation rather than just an extra perk. And what that means for stores like Costco is that when those Nutella waffles there are on a toothpick you might want to buy them. It kind of catalyzes you into going that extra step and paying five bucks for them or whatever because you got it for free. So there is a monetary payoff here.
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