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Recommendation Engines
You can still run your page and run your content on Facebook, but you're not going to get the free amplification and lift of it being recommended to other people. That I think is a pretty marked change that we've only started to see them really work on. When I think about recommendation systems, also think of that about them as a kind of autocomplete for the human mind or an Autocomplete for society. For consequences, they start making realities happen. They're unfolding realities.