Behind the Book Cover cover image

How to Sell 1000s of Books Before Even Writing it with Dan Nicholson

Behind the Book Cover

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The Biggest Risk in Life Outside of Death

"Most of our businesses were serving it, not serving us," he says. "The biggest risk in life outside of death is not getting what you want" In a Fortune 500 business or publicly traded company, the goal is to maximize shareholder value. But as a small business owner? You do not have the resources to maximize. Instead, optimize: Have the most today and then learn something new if needed.

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