4min chapter

Gamecraft cover image

The Forever Games (Ep. 4)

Gamecraft

CHAPTER

What's the Problem With Blizzard Strategy?

In 2004 blizzard put the characters and settings from their popular strategy game series Warcraft in this new MMO called world of Warcraft with stunning 3d graphics and super deep and diverse gameplay. In truth they're often held up as this shining beacon of independent creativity in the video game business but that was really a real flaw in the blizzard strategy. They just under-invested in some of these play patterns which is remarkable considering that they created one of the most significant MMOs so let's talk about world of Warcraft in 2004.

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