Color in Fast Food and Behavioral Design

Did you know that your everyday experience with color has a deep effect on your brain? And why have you always hated yellow, anyway? Popular psychology argues that our favorite colors say a lot about us, often claiming that our favorite colors are linked to our personality profiles. Is there any truth to that? Can our favorite colors tell us something about ourselves? Join our roundtable as we discuss this question and more, turning to painter Mark Rothko's masterful approach, using the relationship between color and the human brain to engage his audience.