"There's a big picture strategy here from 10,000 feet in the air that most people can't grasp," he says. "We don't want to rip people off on the front end because then you can't retain them." MFCO project is looking at coaching space a little more carefully like I used to when I was in the personal development field. And uh, it's crazy bro, not only do you have to be smart three or four times before they realize that it's just not the way it works'