22min chapter

ACQ2 by Acquired cover image

Visa Follow-Up and Today’s Payments Ecosystem (with Gaurav Ahuja)

ACQ2 by Acquired

CHAPTER

Visa's Strategic Approach and Advancements in Technology

This chapter explores Visa's role in democratizing access for merchants to have their own card programs. It discusses Visa's strategic approach in co-branded credit card deals, their advancements in technology such as the Cloud Connect platform, and their efforts to retain merchants on their network. The chapter also touches on the potential emergence of a competitive global payment network and the impact of Apple entering the market.

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