Strategies for Connecting with Clients Through Speaking Engagements

This chapter explores strategies for utilizing speaking engagements to build connections with potential clients. It highlights the value of pre-event outreach, creating a welcoming environment, and the importance of personalized follow-ups, along with a book recommendation on understanding purpose in business.

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In this episode, Steve Fretzin and Sarah Victory discuss:

Building your business without imploding.
What to focus on whether you’re running a small or large firm.
The biggest problems lawyers face when scaling.
Getting business and leads from speaking and presentations.

Key Takeaways:

Become better in the face of hard challenges. Don’t wish your challenges were easier when you can get stronger.
You can find great people, but you have to dare to do it. Do something brave every day to grow your business.
Hire somebody before you think you need them. You can also look for people outside of the US and are not constrained by only those in your area.
At speaking engagements, connect with people before and after. Network, connect, build relationships, and show your expertise.

"I believe there's a form of marketing for everybody. And that usually is something you love to do." — Sarah Victory

Take the BE THAT LAWYER challenge at Fretzin.com!

Thank you to our Sponsors!

Lawmatics: https://www.lawmatics.com/bethatlawyer/

Get Staffed Up: https://getstaffedup.com/bethatlawyer/

Green Cardigan Marketing: https://greencardiganmarketing.com/

Episode References:

Finding Your Own North Star by Martha Beck

About Sarah Victory: CEO of The Victory Company & international best-selling Author, Sarah Victory, has spoken to over 3000 distinguished audiences, including 3 ½ million people, in Europe, the US, and South America, and is sought after for popular Podcasts, and TV and Radio Shows.

She is the author of Double Your Business in One Year or Less! and Do Something Brave Every Day.

Connect with Sarah Victory:

Website: https://www.thevictorycompany.com/

Email: sarah@thevictorycompany.com

Book: How to Be Powerful: Insider Secrets to Brilliant Leadership, Sales, and Speaking

YouTube: https://www.youtube.com/@inspiringvictory

LinkedIn: https://www.linkedin.com/in/sarahvictory/

Facebook: https://www.facebook.com/sarahvictory/

Instagram: https://www.instagram.com/inspiringvictory/

Connect with Gary Johnson:

Website: j2marketingconsultants.com

Email: garyj@j2marketingconsultants.com