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443 The Most Amazing Marketing Book Ever by Mark Schaefer & Friends

The Marketing Book Podcast

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How to Avoid Google Glass Burning

Google Glass crashed and burned very, very quickly. Within six months of the product introduction, they took the product off the market. And what upsets me the most is that every problem with that product could have been discovered in 48 hours of market research. It can be as simple as a survey question or just getting out there and talking to a few customers. I didn't want to talk to anybody wearing them because it was like creeping me out."

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