RV E17 - Dispelling B2B and Entrepreneurship Myths | Tom Hunt
GTM Live
00:00
The Revenue Process Doesn't Need R&D
Companies are already doing some level of revenue R&D subconsciously because it makes total sense. But they're just doing it without a structure, without a proper way to measure and track programs. And so when you bring the R&D into the operational complexities of the business that the short term is going to prevail over the long term.
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