When i started this podcast 11 years ago, i just said, you know what, here's the white listed advertising i'm willing to read. These are the products i actually like. So you can only buy them if i approve you. And then go look at what happened with podcast eds. There are people at the new york times who refuse to read podcast eds and they do things like hior cara swisher was a journalist who would never have read podcast ads in a previous lifetime. Buti is pretty crazy. Iting ina built up a little odress a lar. What does the audience think when you cause, you put a disclaimer uptop saying, i