In this episode of 95% Content, Erik Jacobson welcomes back Dave Gerhardt (Founder of Exit Five) to discuss timeless content and marketing principles that never change, even as technology and trends change.

Here’s the topics and principles Erik and Dave discuss in this episode:

• Knowing your customer and audience better than anyone else
• Being able to tell a clear, compelling story
• The power of simple messaging (like Drift's "No Forms" positioning)
• The importance of content feedback loops
• Building a memorable brand
• Entertainment vs. education content
• "Unscalable" content can create scalable word-of-mouth
• The advantage of showing up consistently with your content over time
• Being creative with your content rather than copying competitors
• Focusing deeply on one channel rather than trying to be everywhere
• Measuring what matters

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This episode is brought to you by Hatch.

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