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045. Do Facebook Ads Still Work Going into 2023?

Not Your Average Online Marketing Podcast

CHAPTER

Are You Using a Lead Generation Ad?

Zach: If I need to always be growing my list with my ads, what kind of ad should I be running all the time? And for me, there's a few types of ads that we like to have running most of the time in our business. The first one is a lead generation ad, okay? We find that because these ads are on the Facebook platform, we get a much higher conversion rate of people that see the ad, click the ad and sign up. It moves them off of Facebook, and into your platform, right?

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