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Episode 151: Podcast 151 - Making the Best Questions to Build Effective Testimonials
Sales Copywriting and Content Marketing Hacks Podcast with Jim Edwards
The Holy Grail of Testimonials
The holy grail of testimonials, the number one thing that everybody wants to get, is a results testimoni. The problem is, for some people, they don't have these. Especially when you're launching a product, like next week, we're doing the sale story master class for the first time. But what i do have are testimonials from people about stuff i've done in the past. So you can have testimonials where people are talking about your past results. Very, very powerful.
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