The erabean b point is an important one, because this is kind of like almost the anti arbean b like this. This is for owners and families who are not just there for the week end, like these people who are spending 500 thousand to a million dollars that are own the property. They're committed to the community,. Like i'll give you an example, just to hiliht the difference. In pacasa's case, we saw this. We found a charity that was helping with the cause. We wrote a check as a company to support the cause. And then we emailed all the owners that we serve in the taho region and encouraged them  to strike a