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Jesse Pujji - A Primer on Performance Marketing - [Founder’s Field Guide, EP. 27]

Invest Like the Best with Patrick O'Shaughnessy

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From Wall Street to Performance Marketing

This chapter chronicles the journey of transitioning from a traditional finance career to launching a performance marketing business. It explores the founders' motivations, challenges, and pivotal moments, particularly focusing on their early ventures and the importance of refining marketing strategies. The discussion emphasizes the need for hands-on founder involvement and tailored marketing approaches to navigate the complexities of performance marketing successfully.

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