Ranking on Amazon. A9 Masterclass part 2 - The Challenge With Ranking Models.
Seller Sessions Amazon FBA and Private Label
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A9 Pushing Updates Cause Amazon Sellers Sleepless Nights
If you have products with lots of long tail keywords and as a cluster to have enough volume, you can win here especially when it comes to the US market. With regards to ranking using PPC, you may have less of a battle at the top of search versus more competitive keywords or their respected cost per click. But you will face the same issues as A9 on long tail keywords as you will have infrequent conversion windows which is hard to optimize & reach statistical significance. So you would need to weigh this up and hone in on your calculations with the cost benefit analysis and of course that includes your time. I hope you found this insightful. In the next episode we will cover the query ranking
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