The Origin Story of Too Faced

Too Faced has a heartbeat. It doesn't feel like it's kind of wavering or no, it's a state of mind. I want to instill self esteem and confidence and and humor because we're lacking humor glamour. When I worked behind the counter guys, like I didn't know what it was. So I would call corporate all the time and just like, Oh, I just had this amazing sailor. And I'd be like, why isn't our concealer like this? And why does our face chart look like grandma did it? Jen: "It really just came from a sense of being so naive"