3min chapter

How the Fxck SEO Podcast cover image

Product-Led SEO and SurveyMonkey's $200M Annual Organic Growth Strategy (Eli Schwartz, Author of Product-led SEO and ex-SurveyMonkey Director of Growth)

How the Fxck SEO Podcast

CHAPTER

The Product Let Seo Approach

product let seo is building a search product or product for search that users are going to be looking for unless a sass tool has a way of doing that and many of them don't i find that hard to believe. We started building templates and pages that attacked that specific problem so if we just focused on head seo for our b2b terms that survey tool again we would have  and we were able to rank on those things but we would have been done by extending the tail into it's not even the tailWe're really focusing on the product that users want to solve and that users were looking for I now had hundreds and thousands of potential possibilities of pages that by the time

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