I used to say when twitter was 100, an forty characters, that we lived in a oe hundred forty character culture. And now that it's two forty, i guess, or two whatever it is to 80, i could say we're in a 280 character culture. So we first begin by understanding that commercial success or audience size, you could gt lucky, you could not get lucky. But number two is, great has nothing to do with popular. If you seek to do work that changes a person, five people, nine people, well then debby milman is a really good person to listen to.