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GTM 10: How to Sell to the Enterprise with Chris Donato

The GTMnow Podcast

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Don't Get Complacent: Understanding Power Dynamics and Identifying Allies and Competitors

In this chapter, they discuss the importance of not getting complacent and treating everyone with merit and respect. They emphasize the need to understand power dynamics within a large organization, as executives often compete with each other for bonuses and recognition. They also highlight the significance of identifying allies and competitors within the organization when trying to move a deal forward.

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