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The Challenge of Disrupting an Industry
If you disrupt an industry, and you are basically disrupting what a person is an expert in, and so they're completely incentivized not to have you disrupt the industry. It's very rare that people in the industry actually come up with disruptive ideas. If today a current industry makes $10 billion keeping you sick, and they want to make sure that they can continue to give you a drug for rest of your life,. And if you know there is a solution that will only make a billion dollars, you as an industry leader believe you're losing an $9 billion. The solutions lie in a completely different industry.