How To Create Value For Your Customers & Business
B2B Marketing Exchange
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The International Beauty Show in New York and Las Vegas
The international beauty show is the preeminent conference for beauticians and salon owners. The campaign was primarily influencer driven, except it wasn't necessarily the beauty influencers who you see that are showing people how to apply their makeup. We put that out through TikTok and Instagram as well as supported through a number of other digital channels and podcasts. It helped to drive massive numbers back to New York and then record numbers when we ran same playbook in Las Vegas a few months later.
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